What we do

A different kind of health company.

What we do

Science-led. Culturally rooted.

We turn the science of the mind into content, programmes, and tools that actually help people. Rigorous, culturally intelligent, and built for the people mainstream mental health has ignored the longest.

Who we are building for

For the people who have been waiting the longest.

The Caribbean professional. The African entrepreneur running on high stress. Communities carrying mental health burdens the system was never designed to address.
What we are building

Programmes, content, and tools grounded in real science.

Habit Lab is our first vertical: Glide for habits, Reset for addiction, Thrive for long-term conditions. The Journal covers mental health with the same depth, with audio and video in every piece.

Where we are

Early, deliberate, and building.

Based in Nigeria, building for a world that stretches from Lagos to New York and beyond.

We are early. You’ve found us at the beginning, which is exactly where you want to find a company like this.

Dr. Soala Reuben MBChB MSc

Founder and CEO, Pako · Physician · Habit Scientist

Work With Us

Work with us.

Investors, partners, collaborators. We’d love to hear from you.